This billboard advertisement has been up along an area highway for well over a year.
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On October 2, 2021, during a televised interview with the Sparks 300 race winner Brandon Brown at Talladega Superspeedway in Talladega, Alabama, NBC Sports reporter Kelli Stavast incorrectly described the chant in the background as "Let's Go Brandon", which sparked the meme.
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"Let's Go Brandon" is a political slogan and Internet meme used as a substitute for the phrase "Fuck Joe Biden" in reference to Joe Biden, the 46th and current president of the United States.
